Just a few years after the launch of the World Wide Web, my adventure with eCommerce began with writing and managing the production of a video script about Merisel, a product distributor that had developed an SAP based EDI barcode scanning methodolgy.
In those days, the internet was like the wild west – no rules, no college classes, no textbooks, no boundaries, no algorithms, no scoundrels engaged in click-abuse and keyword packing. Writers and artists such as myself were able to carry our prior experience in the creative fields and production management into the new, untamed world of cyber-business.
Many of the best practices in play today were developed by trial and error in those early days. The Forbes Best-of-Web winning PriceQuotes.com, for example, initiated the logic that enables consumers to solicit car prices from multiple local dealerships in a single action. On a different front, RealSize.com brought women’s plus-size clothing to the web, launching what evolved into a multi-million dollar web-industry across scores of retailers.
From inventory management in online catalogs, to mapping out user-friendly UIs and data logic, security management, affiliate marketing, keyword analytics, search marketing, rich content development, search engine optimization (SEO), and social marketing, the path has been evolutionary and iterative, involving just a few folks in the beginning to hundreds of thousands today.
One of the most astounding aspects of the web is its ephemeral nature. Web content and entire websites come and go, businesses try, succeed, then fail or skyrocket. The shark aspect of business is always in play, bigger fish with sharper teeth preying upon and copycatting the smaller fish. Regardless, I am always pleased to see wisps of my own touches upon trending product lines, UI logic, intelligent ad writing, and clean SEO.
My engagement and enthusiasm has always been driven by curiosity, the joy of working creatively under extraordinary leadership with talented teammates (often on completely empty canvases), and (yes, really) concern for the environment (eCommerce practices have, afterall, saved hundreds of thousands of trees over the years).
The samples below represent just a smattering of the projects I’ve touched. All work shown is © the original publishing entities.
SEO Success – First Position Placement and Business Callout for Cinespia.org at Google for Top Keyword: “Cemetery Movies” (2014) 
SEO Success – First Position Placement and Business Callout at Google for Brand Name “Alliance Hill RV Resort ” (2016) 
SEO Success – Putting Alliance Hill RV Resort on the Map at Google Maps (2016 for the Kidd Group Agency) 
SEO Success – Putting GPSTrackIt on the Map with a Business Callout at Google Maps (2013) 
Website Post of Guard Buildings Press Release for High Wind Velocity Pre-Assembled Guard Buildings (2016 © Guard-Buildings.com) 
Glimpses from the LA Auto Show: The MiEV, Test Driven – Social Media Blog Post 
Glimpses of the LA Auto Show: Tires Made of Fruit? – Social Media Blog Post 
Alt Car Expo Review 
Better Fuel Economy Helps Feed the Family Part I – Social Media Blog Post 
Better Fuel Economy Helps Feed the Family Part II – Social Media Blog Post 
Companies Step Up to Create Infrastructure for EVs, HVs, and Others – Social Media Blog Post 
Creating a Sustainable Future for Sustainable Cars – Social Media Blog Post 
Electrifying the Electric Revolution to Come – Social Media Blog Post 
More Brilliance in the Marriage of Solar Technology and Cars 
Muscle and Jazz Remain All American Favorites 
Buckle Up for Safety was Just the Beginning, Babies 
What on Earth do all the Wheel Drives for Cars Refer to Anyway?