As Marketing Manager for GPSTrackIt from 2013-2014 (seven months), I implemented a multi-pronged plan to revamp the company’s organic search results and prepare the website for a comprehensive paid search campaign. Prior to my arrival, organic search results had plummeted to zero due to SEO conflicts with Google algorithms. To ensure that paid search expenditures would be maximized at launch, my goals were threefold:
- To establish strong branding with the customer base;
- Clean up the website’s broken back-links and repetitive keywords across hundreds of legacy webpages; and
- Create dozens of unique, keyword-rich, industry-targeted landing pages in preparation for a broad-reaching search marketing (PPC) campaign.
Because the company’s target audience was B to B, predominated by established enterprises such as construction, vehicle fleets, and energy production, I combined website cleanup and new web content development with print and online advertising in related trade magazines. My particular focus – as a start – was on the construction sector.
The results of the SEO initiatives during my seven-month involvement with the company included major keyword rankings increases in organic SERPS for the GPSTrackIt website from page nowhere to page six. The branded trade ads meanwhile generated a 30% increase in leads for the construction sector. Google lifted the penalties, and the company was able to fully reclaim its branded space in search results and Google My Business.
All material in the samples attached is © the original publishing entities.
The artwork was created by designer K. Nakagawa for GPSTrackIt.
What are You Building Today? Mountains of Paperwork or Meaningful Structures? 
